If you keep waiting you'll only inevitably get more frustrated / disappointed.
Tom Hawkins, if you're reading this ... you're the reason I managed to get to where I am today. It genuinely is the best advice I've ever had because of the perfection I used to strive for (now my problem is the opposite!)
If you wait until the wind conditions are right while you're travelling downhill you could be waiting for a while, and you may never get started. You have to go with your gut feel to succeed/fail/learn ... (try to keep it in that order).
So, are you ...
- waiting until you're in the right mood to call that notoriously difficult to get hold of / convince prospect.
How about picking up the phone and getting some dialogue going, just ask whether its a good time to chat. If it is, that will naturally put you at ease, if not ask for a more suitable time...consider it done for now and move on.
- waiting until you have all of the relevant information ready to email that prospect.
This may never happen, keep contact with them by drip feeding them information and your automatically building a relationship.
- waiting until the prospect sends you the further information you require until you can take the next step.
Recap on all items discussed, starting with the items you promised you would deliver, then reiterating what they said they would do, followed by what you will do after that and and they will feel obliged to get it done for you as they will be the "weak link in the chain" (no one likes to be the let down).
- waiting until the new brochure for the product you are promoting is complete before you send any information on it to the customer.
Send them a preview of the information it's going to contain and promise them you'll forward the rest on once its complete ... Again, this is a good way to keep the dialogue going and drip feeding them information.
- waiting until you have everything you deem to be perfect before presenting your results to the customer.
Remember, the customer hasn't seen anything yet. So even if its not where you'd like to be, it's much better than where the customer thinks you are with all of it! Even if it isn't what they're after...embarrassment is short lived and at least you know now before you burn even more calories headed in the wrong direction.
>Progress the project